Enda was founded with a mission of bringing Kenyan athletic greatness to runners everywhere and fueling economic development in Kenya. In pursuit of that mission, we’re measuring our impact in four ways:
1. Economic Development
Creating jobs is just a start. By building new products that have never been made in Kenya, we aim to create better jobs both in Enda and in the local supply chain. Jobs that demand skills and result in higher wages. We measure this by the amount of our costs that got to wages in Kenya.
2. Supporting local communities
A portion of the purchase price of each pair of shoes goes towards social good initiatives in Kenya, we call it Enda Community Foundation. We work with a panel of experts to find projects where we can have the most impact for people who could use the most help. In the spirit of Harambee, we then engage with our global community of Enda runners to decide which projects to support.
3. Reducing Environmental Impact
We're proud to be a Climate Neutral Certified company. The first in Africa, and the first climate neutral road running shoes. In addition to doing things like reducing waste in packaging and production, this means we:
Working with Climate Neutral, we measure our total carbon footprint. Kenya's electric grid is 90% renewable, so we start from a pretty good place.
We buy carbon offsets for the entire amount we generate as a company, not just CO2 resulting from each pair of shoes.
We make plans to reduce our footprint. In 2020, we will reduce emissions from corporate travel by 60%, reduce freight emissions by 80%, and reduce company wide use of paper by 70%.
4. Changing the way the world sees Kenya
This is the hardest to measure, but perhaps the way in which we’ll have the most impact in the long run. We want the whole world to know the creativity and skill that can be found in Kenya. When you see Made in Kenya on a tag, it should automatically mean quality and contemporary style.
If you have thoughts on how we could most effectively measure our impact on this trend, please get in touch.