We commit a percentage of each Enda purchase to community development initiatives. We then work with development experts to find impactful projects where the Enda Community has an opportunity to make a difference. Finally we engage the global community of Enda runners to learn about the finalists and select which project the global Enda Community should support.
Only Enda customers who registered to take part in the Enda Community Foundation (formerly Enda Community Giving) can participate. Didn’t register? Not to to worry: you can still register.
How we select projects for funding
First, Enda issues a call for applications for community projects to apply for funding. Enda commits a percentage of its revenues, not profits, for community development initiatives.
The inaugural call was made mid-2018. Each call for applications will focus on varying themes, grounded in Kenya’s Vision 2030, the Sustainable Development Goals (SDGs), the African Union’s Agenda 2063 and our own organisational objectives and values aimed at an inclusive, equal and just society.
Consequently, the three priority groups for the mid-2018 applications were youth, women, and people with disabilities. Any project that is either run by or impacts these groups was encouraged to apply.
Enda Community Foundation Advisory Board
The Enda Community Foundation board is responsible for the selection of shortlisting projects to receive grants as well as ensuring the Enda Community Foundation achieves meaningful impact.
Navalayo Osembo, CEO Enda
Navalayo Osembo is experienced in international development and management consulting. She has overseen planning, reporting and risk management of an international organization and also previously helped companies develop enterprise risk frameworks, improve their internal processes and comply with internal and regulatory requirements.
An avid fan of sports, Navalayo previously co-founded Angani School, to provide opportunity for talented children to pursue sporting careers. She most recently co-founded Enda with a mission to improve the amount Kenya benefits from its reputation in distance running.
Michael Boit (Mike) is an Associate Professor in the Department of Recreation Management and Exercise Science at the Kenyatta University in Nairobi, Kenya. A former middle-distance athlete whose successful career spanned fifteen years, Mike is also a co-founder of the Kenya Scholar-Athlete Project (KENSAP), which assists gifted Kenyan high school graduates gain admission to universities in the US. Mike’s honours and achievements include a national honour of the Order of the Grand Warrior of Kenya, in recognition of his contribution to Sports and Sports Administration as well as an honour by the Special Olympics International for his contributions as a member of the International Rules Committee.
Carol Kimari, Country Director, YGAP Kenya
A self-proclaimed Kenyan serial entrepreneur, Carol has started several businesses in different sectors, which led her to fall in love with social entrepreneurship. As a book lover, reading has always been a passion and an escape that led her to start Grab a Book, a social enterprise that sets up libraries in the toughest slums of the country and schools, with an aim to bringing back the reading culture and library services to thousands of Kenyan children. Known not to shy away from finances, Carol is a former Stock Broker on the Kenyan Stock Exchange. With over ten years of experience as an entrepreneur, she brings a wealth of knowledge on East African social enterprise. Carol is a YGAP entrepreneur, an Unreasonable Institute fellow and the Country Director of YGAP Kenya.
Erin Thornton, Co-Founder, HIVE
Erin specializes in the nexus between policy and public engagement with a special focus on global health, women and girls and international development. She's helped to start two global advocacy organizations, and consulted for many others on how best to authentically and meaningfully make a difference by marrying smart engagement of policymakers with the power of an informed and energized public.
Erin co-founded Every Mother Counts (EMC), a campaign that mobilizes the public on global maternal health, and spent eight years as the Global Policy Director of DATA and later the ONE campaign to fight global poverty.