Enda Foundation

The Enda Foundation is our effort to build a global community of Enda actively engaged in community development initiatives.
We commit 2% of our revenues to community development initiatives. We then work with development experts to find impactful projects where the Enda Foundation has an opportunity to make a difference. Finally we engage the global community of Enda runners to learn about the finalists and select which project the global Enda Community should support.


We had over 60 organizations from different parts of Kenya applied for the grant, our largest number of applicants to date!

Grant Beneficiaries:

2021 Winner: Moving The Goalposts

 Location: County-Kilifi county



Moving the Goalposts (MTG) is a sport for a development organization founded in 2002 in Kilifi, in the rural Coast Province of Kenya. MTG engages girls in football (soccer) and uses the sport as a tool to help disadvantaged girls and young women to become leaders and create better futures for themselves. 

The girls receive training and leadership opportunities to organize and run football activities, peer education programs on sexual and reproductive health, women’s rights and economic empowerment. MTG provides pathways and resources for girls to continue in education, vocational training and find income-generating activities or employment, including opportunities within the organization.

If you'd like to donate you can do so here. 

2020 : Athletes Grant 

In 2020, COVID pandemic intensified and affected athletic activities, so we did something different. The Enda Community chose to help athletes directly who had been heavily impacted by Covid 19 due to cancelled sporting events.  As a  result, 5 athletes received unrestricted funding to help with identified needs such as paying overdue rent, paying school fees, improving their nutrition to be better placed to compete; keeping livestock as an additional source of revenue and paying for health insurance.

2019 Winner: Cross World Africa

 Location: Iten-Uasin Gishu County

"The Enda foundation funding will help support our livestock project known as the Cow, Goats and Chicken project. Our village elders identify disabled and widowed women in need from our communities and we donate cows and goats to them." Evelyn Rotich, country director for Cross World Africa.

Learn more>

2018 Winner: Hoops for Kids

Location: Nairobi County

"Hoops for kids program receives 50 – 80 kids per week. This is less the number of family members, siblings and friends who are also connected indirectly to the program through them. This funding has helped us push the program. We have sorted out little needs like getting sports bras for girls, organizing training from FIBA certified coaches, we got enough basketballs, first-aid kit boxes and child-friendly hoops." Paul Swagi, program coordinator, Hoops for Kids.

    Only Enda customers who registered to take part in the Enda Foundation (formerly Enda Community Giving) can participate. Make sure to register.

    If you wish to partner with the Enda foundation or want to provide feedback, please contact us here