Christmas is a time for celebration, connection, and most importantly, giving back. This year, we invite you to help make a meaningful impact by supporting the Kianda Foundation, an organization dedicated to empowering young girls and women in Kenya through education, mentorship, and community development.
At Enda, we believe that giving should be more than just about exchanging gifts. It’s about making a difference in the lives of those who need it most. This Christmas, we’re shifting our focus from product donations to a fundraising initiative that directly supports the Kianda Foundation and the girls it serves.
Supporting the Kianda Foundation This Christmas
While we’re known for creating performance-driven shoes, this Christmas, we’re stepping up our commitment to community empowerment. Instead of traditional product-based donations, we’re inviting you to participate in a fundraiser that will help provide essential goods and monetary donations to the Kianda Foundation.
In Kenya, many people prefer cash donations over physical products. This is why we’ve streamlined our approach to make it easier for you to help. Here’s how you can make a difference:
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Donate Old Enda Shoes: If you have gently used Enda shoes, bring them to our store in Nairobi. In return, you’ll receive a discounted pair of Enda shoes. These donated shoes will be refurbished and given to young girls supported by the Kianda Foundation. You can drop off your shoes at: Enda Sportswear, 3rd Floor, inside VMX Gym, Village Market, Nairobi, Kenya
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Monetary Donations: If you’re unable to donate physical goods, you can still support the Kianda Foundation by making a monetary contribution through our secure Paystack donation link. All donations will be used to provide food, clothing, and education materials to the girls, ensuring they have the resources. You can contribute here: https://paystack.shop/pay/vt_2jn0yzyz
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Buy a Shoe for a Child: Through our website, you’ll have the option to buy a new pair of shoes for a child in Kenya. These shoes will be delivered directly to the girls supported by Kianda, helping them step confidently into a brighter future.
Why the Kianda Foundation?
At Enda, we understand that sport and education can serve as powerful tools for empowerment. That’s why we’ve partnered with the Kianda Foundation. This non-profit organization provides young girls with opportunities they wouldn’t otherwise have, helping them break the cycle of poverty through education and mentorship.
By supporting Kianda, you’re helping create a brighter future for these girls and women, allowing them to build confidence, gain valuable skills, and create new opportunities for themselves. The foundation serves as a beacon of hope, providing girls with the tools they need to succeed in both academics and sports.
How Your Contribution Will Make a Difference
This Christmas, you have the opportunity to make a direct impact. Every monetary donation you make goes towards providing the girls at Kianda with the resources they need to thrive. The Kianda Foundation is dedicated to breaking the cycle of poverty, and your contribution will ensure that these girls have access to education, mentorship, and support.
When you donate Enda shoes or money, you’re helping provide a young woman with the confidence and strength to pursue her dreams. Whether that means excelling in academics, participating in sports, or building a better future, your donation plays a critical role in her journey.
How the “Buy for a Child” Initiative Works?
This Christmas, every Enda purchase helps us move closer to our goal of supporting children through the Kianda Foundation. Here’s how your purchase makes an impact.
Shop as You Normally Would
Visit endasportswear.com and choose the shoes you love.
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When you buy two pairs, Enda donates one brand-new pair to a child supported by the Kianda Foundation.
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When you buy one pair, your purchase still contributes toward our overall donation goal of 200 pairs.
You can also use the following Christmas codes at checkout:
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GIFT20 for 20% off Made in Kenya styles
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GIFT10 for 10% off New Collection styles
No special product selection is required. The impact is built directly into your purchase.
Checkout Details
At checkout, please enter your own shipping address as usual.
If you would like to clearly indicate that your purchase is part of the Christmas Giving Drive, you may add a note at checkout saying:
“This purchase is a gift for a child.”
No additional donation item is needed. We take care of the rest.
How Donated Shoes Are Assigned
For every two pairs purchased, Enda sets aside one brand-new pair for donation.
Shoe sizes are assigned in close coordination with the Kianda Foundation based on the children’s needs. This ensures that every child receives a properly fitting pair.
Our shared goal this Christmas:
200 pairs purchased → 100 pairs donated
What Happens Next
All donated shoes and collected items will be delivered to the children’s home on 20th December 2025, between 10:00 AM and 4:00 PM, as part of the Christmas giving event.
If you would like to do more, you can also support the initiative through direct monetary contributions using our donation link.
Why Are Enda Shoes the Perfect Christmas Gift?
Looking for the perfect Christmas gift? Enda shoes offer much more than just performance; they’re a tool for empowerment. This Christmas, gift your loved ones the perfect pair of shoes and know that your purchase is helping build a stronger, more empowered community. Here’s why Enda shoes are ideal for any runner:
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Performance-Driven: Whether you’re running a marathon or going for a jog, Enda shoes provide the comfort, durability, and support needed to perform at your best.
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Quality Materials: Each pair of Enda shoes is crafted with the finest materials, ensuring long-lasting performance and comfort.
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Kenyan Heritage: Our shoes are inspired by Kenya’s rich running culture, known for producing some of the best athletes in the world. Every pair reflects this legacy of excellence.
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Sustainability: We take sustainability seriously. Our shoes are made with eco-friendly materials, so you can feel good about your purchase, knowing you’re supporting a responsible brand.
Join Us in Giving Back This Christmas
This holiday season, make a gift that gives more than just a product. Enda shoes are designed to inspire performance, but through our fundraising initiative, they can do much more. By donating old shoes or giving money to the Kianda Foundation, you’re helping young girls in Kenya build the foundation for their success.
Whether you choose to donate shoes, make a monetary contribution, or simply purchase Enda shoes as a gift, your support will help bring about lasting change. Enda is about community, empowerment, and performance, and we invite you to be part of this mission this Christmas.
Together, we can make a meaningful impact, creating opportunities for young girls to thrive and build better futures.
Frequently Asked Questions
1. How can I donate old Enda shoes to the Kianda Foundation?
You can drop off your gently used Enda shoes at our Nairobi store. As a thank you, you will receive a discount on a new pair of Enda shoes. Donated shoes will be refurbished and shared with girls supported by the Kianda Foundation. Drop-off location: Enda Sportswear, 3rd Floor, inside VMX Gym, Village Market, Nairobi, Kenya
2. How can I donate money to the Kianda Foundation?
You can support the Kianda Foundation through a secure monetary contribution using our Paystack donation link. Donations help provide essential resources such as food, clothing, education materials, and everyday needs for the girls.
3. Can I buy Enda shoes as a Christmas gift for a child in Kenya?
Yes. Absolutely. When you purchase Enda shoes through our website during the Christmas Giving Drive, your order helps us donate shoes to children supported by the Kianda Foundation. Whether you buy one pair or two, every purchase contributes toward our collective goal of giving back this Christmas.
4. Why is Enda focusing on fundraising instead of donating shoes this year?
We’ve shifted our focus this year based on the preference of the Kenyan community. Monetary donations allow the Kianda Foundation to provide the most immediate and relevant support to the girls, including food, clothing, and education resources.
5. Are Enda shoes suitable for all types of runners?
Yes. Enda shoes are designed for runners of all levels, from beginners to marathon athletes. They offer comfort, durability, and performance across training and everyday runs.
6. Can I support the Kianda Foundation in ways other than donating money or shoes?
Yes. In addition to donating shoes or purchasing through the Christmas Giving Drive, you can also support the initiative through direct monetary contributions using our donation link.
Give the Gift of Performance and Empower a Generation
This Christmas, give a gift that goes beyond just shoes. Enda shoes provide performance, but they also represent hope, opportunity, and empowerment. Your support for the Kianda Foundation will create lasting change in the lives of young girls in Kenya, giving them the confidence they need to chase their dreams.
Let’s come together this holiday season to make a real difference. Enda is committed to creating a community where empowerment and performance go hand in hand. Join us in spreading the gift of giving this Christmas.
