ABOUT US
Enda is proud to be Africa's first performance footwear and sportswear brand. Our mission is to create high-quality shoes and clothing that are both sustainable and ethical.
We cater to those who are constantly on the go—the active, the dreamers, the revolutionaries, and the unsung heroes. Enda is for those in relentless pursuit of greatness.
OUR ORIGIN STORY
Enda was founded through a shared vision between Navalayo “Nava” Osembo and Weldon Kennedy, who met in 2015 over a mutual interest in significantly increasing Kenya's benefits from its well-earned reputation in running.
In 2016, more than 1,000 supporters from around the world came together to bring this vision to life by backing Enda's crowdfunding campaign, leading to the creation of the first Kenyan running shoes: our lightweight trainer, the Iten.
FROM KENYA TO THE WORLD
KEEPING THE LEGACY ALIVE
As Africa’s premier performance sportswear brand, Enda became a subsidiary of NVH Studios, a global fashion and lifestyle holding company celebrating Africa’s rich cultural contributions, in January 2024.
Nana Baffour serves as the Executive Chairman, Co-Founder & Chief Creative Officer of NVH Studios.
Mr. Baffour, is a global visionary leader with over 30 years of experience in investing and operating holding companies worldwide. He is an avid entrepreneur with a unique creative spirit, a seasoned investor, and an operator with expertise in technology and lifestyle businesses, innovation-inspired growth, and creating shareholder value. Mr. Baffour is a strong advocate for sustainability, globalization, diversity, and economic development and is now on a mission to share Enda with the world.
Go!
THE MEANING BEHIND ENDA
Enda means “Go!” in Kiswahili, a language spoken in Eastern and Central Africa. Our name is inspired by that moment in sports when an athlete is just about to cross a finish line, score a goal or dunk a basket.
The crowd will be on their feet shouting, “Enda! Enda! Enda!”. This inspiration to triumph and strive
for continuous progress gave us our name.
Onward
THE ENDA LOGO
Our logo, featuring the tip of a spear, symbolizes pride, determination, fluid motion, and onward progress. The spear tip illustrates our name's essence: to go ('enda'), run, explore, discover, and rediscover. It represents our commitment to being distinct and driving forward with purpose.
sustainability
OUR COMMITMENT
At Enda, we firmly believe that our biggest impact lies in how we make our shoes. We are dedicated to maintaining the highest social and environmental standards, ensuring our products are crafted with care for both people and the planet. To this end, we are proud to be a Certified B-Corp.
