We exist to increase fairness, justice, and equality in the world. Here is how we do that:
1. BUILDING EQUALITY
Widening economic and social inequality is the most unsustainable force in the world today. We take this head on through majority Kenyan ownership and quality job creation.
2. ENVIRONMENTAL STEWARDSHIP
We are caretakers of the earth. We are a Climate Neutral Certified company. We measure, reduce, and offset all our emissions. We also eliminated waste in our packaging, using bags reused newsprint. Our shoes are all vegan.
3. SUPPORTING COMMUNITY
We only thrive when we all rise together. So we give 2% of our revenue to community led development initiatives in Kenya to ensure impact even beyond our supply chain.
Join Us
Designed to help you get the most from your training and do the best for the world. Our Kenyan made running shoes also help make a difference.
