Our Story
FROM AFRICA'S HEART TO THE WORLD'S STREETS
MORE THAN A BRAND, ENDA IS A MOVEMENT. Rooted in KENYA’s running excellence, we create performance footwear that embodies the sprit of resilience, innovation and social impact. every pair carries the energy of world-class athletes and the promise of sustainable craftmanship
More than performance footwear, Enda blends cutting-edge design with authentic storytelling, creating a brand that champions sport, culture, and social impact. With its foundation in Kenya and vision set globally, Enda is running forward, expanding across the Americas, Europe, and Africa.
In January 2024, Enda took a bold step forward by becoming a subsidiary of NVH Studios, a global fashion and lifestyle holding company dedicated to celebrating Africa’s creative and sporting contributions on a global scale.
Led by Nana Baffour, Executive Chairman, Co-Founder & Chief Creative Officer of NVH Studios, Enda continues its mission to push the boundaries of performance footwear while remaining deeply committed to sustainability, ethical craftsmanship, and innovation.
This partnership enables Enda to expand globally, bringing the KENYAN running spirit to more athletes and fitness enthusiasts than ever before.
A language spoken widely across Eastern and Central Africa. It’s a call to action, a command, an energy-filled moment in sports when fans cheer their athlete across the finish line, into the goal, or onto the podium.
It’s the embodiment of motion, progress, and purpose, values that define everything we create at Enda.
Our logo, shaped like the tip of a spear, represents
Determination
The constant pursuit of better performance.
Identity
Honoring KENYA’s sporting legacy while looking toward the future.
Motion
Designed to move with you, seamlessly and powerfully.
Every detail reflects our commitment to being more than just another sportswear brand; we are a symbol of ambition, excellence, and forward motion.
