For the third year running, Enda Sportswear will be at the MIT Kuo Sharper Center for Prosperity and Entrepreneurship Conference. This year the conference takes place on April 22 and 23, 2026 at the Hyatt Regency Cambridge, 575 Memorial Drive, Cambridge.
It is a milestone that reflects how far the brand has come and how deeply Enda is committed to the conversations shaping the future of the global economy.
What Is the MIT Kuo Sharper Center Conference?
The MIT Kuo Sharper Center for Prosperity and Entrepreneurship brings together a dynamic community of entrepreneurs, policymakers, corporate leaders, academics, and investors from across Africa, Latin America, the Arab Region, Central Asia, and South and Southeast Asia. These are the regions defining the next chapter of the global economy, and this conference is where their leaders come to think, collaborate, and take action.
The 2026 Theme: Innovation in Global Growth Markets
This year's theme is Innovation in Global Growth Markets: Prosperity through Entrepreneurship. Building on the New Calculus for Global Prosperity introduced at the 2025 conference, the 2026 edition goes deeper into what it takes to translate ideas into action.
Sessions, workshops, and ministerial dialogues will explore:
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How innovation ecosystems can drive inclusive and sustainable prosperity
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New models of capital allocation built for growth markets
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The role of ethical technology deployment in shaping equitable economies
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How emerging technologies can become engines of shared progress
Featured speakers include Professor Jeffrey D. Sachs, Professor Daron Acemoglu, H.E. Dr. Ghada Fathi Waly, and Chinelo Anohu, among many other global leaders from across business, government, and academia.
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Who Is Enda Sportswear?
Enda Sportswear is a Kenyan performance running shoe brand worn in 40+ countries worldwide. The name comes from the Kiswahili word for "Go," inspired by that electric moment in sport when an athlete crosses the finish line and the crowd rises to its feet.
Founded in 2016, Enda builds performance running shoes rooted in Kenyan running culture and crafted for people who move with purpose. From a record-breaking crowdfunding campaign to a growing presence across the Americas, Europe, and Africa, the brand has proven that African consumer companies can compete and win on the global stage.
What Enda Builds
Two collections define the brand today.
New Arrivals Enda's latest performance running styles, engineered for road and trail. In stock in the US warehouse and ready to ship. Built for runners who want performance, comfort, and a story worth telling.
Heritage Collection The Made in Kenya line. Each pair is crafted by skilled hands in Kenya, rooted in the running culture that has produced the world's greatest distance athletes. For runners and consumers who want their purchase to carry meaning beyond the shoe itself.
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Why Enda Keeps Coming Back to MIT KSC
The MIT Kuo Sharper Center Conference is one of the most important rooms in the world for the conversations Enda cares about most. African entrepreneurship, global prosperity, innovation driven by emerging markets, and the belief that the next generation of great global companies is already being built on the continent.
Enda is not at this conference as a bystander. The brand is a living example of what the conference exists to accelerate. A company built from the ground up in Kenya, creating skilled employment at home, and delivering a product that stands alongside the world's leading performance running shoe brands.
Returning for the third consecutive year is a reflection of that commitment. To the community, to the conversation, and to the work of building something that lasts.
Come Find Enda at MIT KSC 2026
If you are attending the conference on April 22 and 23 in Cambridge, come visit the Enda booth. Try the shoes, meet the team, and discover what Kenyan performance running footwear feels like on your feet.
There is something special waiting for every conference participant. Come find out what it is.
Shop the full Enda collection at endasportswear.com.
#WeEndaTogether
The 2026 MIT Kuo Sharper Center for Prosperity and Entrepreneurship Conference takes place on April 22 and 23 at the Hyatt Regency Cambridge, 575 Memorial Drive, Cambridge. For more information visit newcalculus.com.
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