Enda means “Go!” in Kiswahili, a powerful call to action heard at the finish line, on the track, and in every moment of triumph. It captures the spirit of movement, ambition, and the relentless pursuit of greatness.
Woman-founded and created in Kenya, Enda merges world-class design with Kenyan heritage to craft high-quality, ethical, and sustainable products. Built for changemakers and everyday heroes, Enda empowers those who are always in motion.
Proudly part of NVH Studios, Enda is expanding its global footprint while staying true to its roots: unlocking natural potential and inspiring greatness through African design and innovation.

Enda At Essence Festival

Enda is the presenting sponsor for the QualifyHer 5K Walk and Run, taking place during the 2025 ESSENCE Festival of Culture on the morning of July 5th. The race positions Enda at the center of one of the most influential cultural stages in the United States. This partnership allows Enda to lead with purpose, amplifying our brand through wellness, community, and global Black excellence, while introducing our performance products to a highly engaged and values-aligned audience.

The experience includes a fully branded 5K race for over 500 participants, curated in partnership with the Global Black Economic Forum, and culminating in a post-run meet-and-greet with Olympic legend, Catherine Ndereba, Enda’s Board Member and Ambassador, and a globally respected icon of endurance and leadership. From race kits to community storytelling, Enda is delivering a full-spectrum brand experience that drives awareness, product trial, and strategic visibility in the U.S. market, while affirming our position as a cultural and performance leader rooted in Kenya.

JOIN US (Click here to register)
5K Walk & Run with giveaways on-site
Meet & Greet with Kenyan Olympian Catherine Ndereba
VIP Mixer (Invite Only)